Deputy Minister of Digital Transformation

As the Deputy Minister of Digital Transformation, my responsibilities encompass overseeing the implementation of digital transformation strategies across various governmental sectors. This role involves collaboration with multiple departments to enhance the efficiency and effectiveness of public services through digital innovation. Key responsibilities included:

• Lead initiatives to integrate digital technologies in government operations;
• Monitor and evaluate the progress of digital transformation projects;
• Fostering development and optimization of secure IT infrastructure to support the deployment of digital services for citizens and government operations;
• Collaborate with stakeholders to identify areas for improvement in public service delivery;
• Promoting and overseeing the launch of innovative e-government services to improve accessibility, efficiency, and transparency for citizens;
• Managing cross-departmental teams to align digital transformation efforts with national objectives and streamline the adoption of digital tools and platforms;
• Ensuring compliance with international digital standards and best practices to foster a secure, scalable, and sustainable digital ecosystem;
• Leading public awareness campaigns to educate citizens on the benefits of digital services and drive the adoption of online platforms;
• Analyzing digital transformation trends and providing strategic recommendations.

I played a key role in creating a forward-thinking, secure digital environment, promoting the integration of advanced technology into government processes, and delivering innovative digital services that improved citizens, quality of life.

Head of the Sector for support to the Mayor, the City council, information, public relations, and IT

As the Head of the Sector for support to the Mayor, the City council, information, public relations, and IT and previously Head of the Mayor’s support department, my responsibilities included managing public relations, event management, information dissemination, and IT services to ensure effective communication between the Mayor, the municipality, and its citizens. The role demanded strong leadership and strategic planning to enhance community engagement and transparency. Key responsibilities included:

• Overseeing the Mayor’s communication strategy, social media campaigns, and press releases to enhance public awareness and engagement;
• Execute campaigns from concept to completion, managing all phases, including strategic planning, creative development, implementation, and post-campaign evaluation. This involves crafting tailored messaging, and visual communication, coordinating cross-functional teams, organizing events, overseeing media outreach, and analyzing campaign performance to ensure alignment with objectives and optimize future strategies;
• Coordinating and supervising event logistics, including scheduling, budgeting, vendor management, and post-event analysis for different purposes, such as city day celebrations, high-official meetings, gala dinners, political debates, political campaigns, promotional events, and community outreach programs;
• Managing IT projects to improve municipal services and information accessibility;
• Collaborating closely with municipal departments to ensure alignment with broader city objectives;

I have demonstrated strong project management and strategic communication skills, which have contributed to the success of high-profile public events and political campaigns. I have successfully led a team that had a direct impact on winning two local government elections for the Mayor in the biggest Municipality in our country and contributed to outstanding results for a newly created political party in the last government elections.

Head of Mayor’s Support Department

Head of Digital Department | COO

As the Head of the Digital department and COO in an international marketing agency with a startup culture, I led and executed integrated marketing strategies, with a strong focus on communication strategy, digital advertising campaigns, the agency tech stack, and web design projects. My role encompassed a wide range of responsibilities, from strategic planning to hands-on execution, ensuring alignment with company goals and driving measurable results for our clients, mostly from the private health sector, the pharmaceutical sector, and the FMCG sector. Key responsibilities included:

• Developing and executing digital advertising campaigns across multiple platforms, driving brand awareness, engagement, and conversions;
• Creating and implementing comprehensive communication and content strategies, including editorial calendars and brand messaging;
• Managing web design and graphic design projects to ensure a visually appealing and user-friendly online presence;
• Optimizing SEO to improve search engine rankings, increase organic traffic, and enhance overall website visibility;
• Spearheading conversion rate optimization initiatives, using A/B testing and data analytics to improve user experience and maximize lead generation;
• Overseeing CRM and email marketing campaigns, fostering customer relationships, and improving retention rates through targeted messaging and segmentation;
• Building landing pages, microsites, corporate websites, and e-stores, in WordPress CMS environment;
• Leading cross-functional teams to ensure seamless project management and timely execution of marketing initiatives;
• Analyzing key performance metrics to continuously refine marketing strategies and drive ROI;
• Preparing sales pitch presentations, including project estimation and pricing policies before sales meetings with existing or potential new clients on C level.

With a strong foundation in both creative, technical, and analytical aspects of marketing, I consistently delivered impactful campaigns that enhanced brand recognition, customer engagement, and revenue growth for our local and global clients.

Lecturer | Consultant - Part time

Teaching students in the following subjects: Web Optimization (SEO & CRO), Google Analytics, WordPress CMS, HTML & CSS, using practical examples, theory, practice, and tasks. Additionally, providing marketing and consulting services for the Institute in the fields of communication strategy, digital advertising, and web design.

Marketing manager (Freelancer)

Working in the marketing field as a performance marketing manager for various clients and different projects.

Multimedia Developer (Freelancer)

Working in the marketing field as a multimedia developer for various clients and different projects.